The three things that you want to try to do in a campaign… is define yourself—meaning you define the candidate before your opponent defines him or herself. The second is define your opponent before the opponent defines himself or herself and the third thing is you define the stakes of the election. You make the election about something most beneficial to you.
Neil Oxman, Political media strategist
Oxman is the founder of The Campaign Group, which has managed ad campaigns for more than 700 races around the country. Ahead of the Congressional elections, he joins Fresh Air to talk about what works and what doesn’t.