1. It almost goes without saying that when you are a startup, one of the first things you do is you start setting aside money to defend yourself from patent lawsuits, because any successful company, even moderately successful, is going to get hit by a patent lawsuit, from someone who’s just trying to look for a payout.

    —  Charles Duhigg on Patents, ‘The Weapon of Choice’

  2. Charles Duhigg

    Fresh Air

    Patents

  1. "This is actually a patent that Apple owns and it’s referred to as the Siri patent because it doesn’t actually have anything to do with Siri, but it’s now seen as a lynch pin in protecting Siri. Apple, in 2004, applied for a patent that basically said: We want to create one interface to search across multiple databases. So at that point, as you’ll remember, Google had a search engine that would let you search the Web. And what Apple said is: In this patent — and this was before the iPhone, this is before Siri — we’re going to create one box that you can type in a term like ‘Terry Gross’ and we’re going to search the Internet and the contacts on your computer at the same time.

    "They didn’t explain how this searching would happen, they didn’t explain how the software would work, they just explained what the outcome would be. They won that patent last year. It was finally granted to them after being denied nine different times. … And as a result, they’re in a position where they can credibly claim that they own any kind of search engine on Earth that searches more than one database at once."

    — Charles Duhigg on Apple’s Siri patent

  2. Charles Duhigg

    iPhone

    Siri

    Fresh Air

  1. What we know from lab studies is that it’s never too late to break a habit. Habits are malleable throughout your entire life. But we also know that the best way to change a habit is to understand its structure. That once you tell people about the cue and the reward and you force them to recognize what those factors are in a behavior, it becomes much, much easier to change.

    — Charles Duhigg on breaking habits.

  2. habits

    charles duhigg

  1. If you want to quit smoking, you should stop smoking while you’re on a vacation — because all your old cues and all your old rewards aren’t there anymore. So you have this ability to form a new pattern and hopefully be able to carry it over into your life.

    — On today’s Fresh Air, how habits are formed and how to break them.

  2. habits

    breaking habits

    charles duhigg

    psychology

    brain

  1. We’re doing a show today on the science of making and breaking habits. Any habits you want to break?

    We’re doing a show today on the science of making and breaking habits. Any habits you want to break?

  2. habits

    charles duhigg