We know that Facebook has the ability and does target you on their website in an enormous number of ways. They don’t give your name to any of the advertisers — it’s all done anonymously. I’m not a fan of the distinction between anonymity and non-anonymity. … If you’re Joe Schmoe online or they know your real name or they give you an identification number — and so much of our lives is done online — in the end it doesn’t matter. You’re treated like a person who they know with all of the possible discriminatory activities we’ve talked about.
— Joseph Turow on online privacy.